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Season 6, Ep. 7 - Alex Osterwalder: Reframing Business Challenges as Innovation Challenges

Better Innovation

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How to Be a Successful Innovator

I've seen this in our work that you've got some with growth and innovation responsibility that are probably too meek. How can innovators have the best of both worlds? I like going back in history a little bit. Where did that whole thing about pirates come from for innovators? Well, we might remember Steve Jobs, right? Mac Division, Pirate Flag up there. And guess what happened? Steve Jobs got fired and the company didn't do very well. When Steve Jobs actually came back, it was in the pirate. It was infusing innovation into the DNA. That's what all companies now understand. If you don't have innovation in your DNA, it's going to be

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