Tales of a shopping influencer
The Vergecast
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Influencer Dynamics and Brand Safety
This chapter explores the complex relationship between influencers and brands in the context of unconventional content sharing. It highlights the challenges of brand safety amidst candid and humorous product reviews, raising questions about authenticity and control. The discussion further examines the evolving landscape of social media shopping, emphasizing the intersection of influence, commerce, and the future of content creation.
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