Everyone agrees that in complex work, clear goals give guidance to what needs attention and what doesn’t (right now). They also see how goals are the glue that binds individuals into a team by giving them a shared purpose. A shared goal gives Scrum teams focus on what is important during a Sprint while allowing flexibility to adjust course and avoid emerging obstacles as needed. Shared goals are the foundation of the Scrum framework. It is what pulls everything together, and gives meaning and purpose to everything that happens in Scrum.
In addition to a Sprint Goal, we would also define a daily goal. These teams not only focused each Sprint on one Sprint Goal, but they also identified one daily goal for the entire team, each day!
Seems impossible? Maybe… But it’s definitely worth a try. It’s a great way to improve collaboration, focus, and commitment. In general, it’s a perfect booster for team morale. It’s probably not difficult to find reasons why this won’t work for your team, but those reasons might also be symptoms of deeper problems in your team.
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