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A grain elevator turned upside down. A Chevy bumper cut in half. A Model T steering sector pulled from the yard. That’s not a lab; that’s the birth of the modern snowmobile—and the clearest proof that real creativity starts with what’s already in your hands.

We sit down with Mitchell Johnson to trace Polaris’s arc from a small Minnesota shop to a powerhouse that reshaped winter travel, ATVs, and utility vehicles. Along the way, we map John Boyd’s snowmobile metaphor to the shop floor: analysis breaks things apart; synthesis recombines them into something that works in the wild. Mitchell shares how his father and uncle—fresh from the Navy—built the first sleds, learned fast from failure when the track sank, and fixed it with canvas pockets. He walks us through Alaska’s transformation from dog teams to snowmobiles, and the cultural DNA that kept Polaris close to terrain, test riders, and customers.

If you care about innovation that survives contact with reality, this conversation is a field manual. Listen for practical insights on synthesis, OODA in practice, cross-pollination between domains, and customer-driven design that wins off-road and on ice. If this resonates, follow the show, share it with your boss, and drop a review so more builders can find it.

Mitchell Johnson on LinkedIn

Polaris Snowmobile History

NWO Intro with Boyd

March 25, 2025

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