Second Tier: Active Organic Marketing

In this chapter, they discuss the second tier of the traffic pyramid, which is active organic marketing. They explain the difference between search-based platforms and explore-based platforms, and how to optimize content for both types. They also emphasize the importance of stopping the scroll and engaging with the audience on explore-based platforms. They mention the concept of visibility growth hacking and direct listeners to another episode for more information. Lastly, they introduce the third tier of the traffic pyramid, which involves leveraging other people's audiences through collaborations and networking.