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206. The Jobs-to-be-Done Theory with Tony Ulwick (Part 2)
The Greg McKeown Podcast
The Importance of Prioritizing and Quantifying Needs
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People will buy products if they help them get the job done significantly better. And so that's why prioritizing them, quantifying them becomes so important. So of the hundred needs, ten of them might be really important and poorly satisfied. Your focus for your product and your book is to address those top ten of my needs.
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