Blue Ocean Strategy by Chan Kim and Renée Mauborgne | Episode 1 |
The Audiobooks Podcast
Blue Ocean Strategy - Part 1
Gila Liberté is the CEO of Cirque du Soleil, one of Canada's largest cultural exports. She says companies can't afford to be a riverboat gambler and no company should. This book not only challenges companies, but also shows them how to achieve this.
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