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4min chapter
Why Every Marketer Needs A Swipe File (feat. Corey Haines)
Build In Public Podcast
Why Do You Need a Swipe File?
A swipe file is a collection of marketing examples that you want to save for later. It speeds up your workflow massively when you can see, okay, well, here's even though I don't know why this works, this is what worked. A lot of folks who want to get going as a creator jump from being a consumer to being a creator and they think that that's the only way you have to generate no ideas, no ideas. And oftentimes I found that actually great curation is better than bad creation or your creation. Right? Because great Curation is actually hard and it's a service to the world compared to shittier creations.
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