345: Martin Reeves (Boston Consulting Group), The Imagination Machine
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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The Imagination Machine
The Imagination Machine is about how to harness imagination to generate new ideas and transform businesses. Martin has been doing consulting work for more than 30 years, a large portion of it solving problems across different industries. In recent years he's run BCG's research on the topic. He always felt that strategy was necessarily a living discipline in the sense that once you've mastered one type of competitive advantage, eventually that will be competed away by others.
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