Is Every Problem an Idea Problem?

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We really want to empower folks who haven't thought of themselves as creative and help them see that the tools that designers use are immensely valuable to their own work even though they don't think about it as creative work. Every problem is an idea problem meaning tasks you know known things that you just got to get doneYou just got to do it right but if you're facing a problem problems yield to one thing which are solutions of volume of solutions. If you find that you're stuck on a problem the best thing you can do is generate a volume of solutions how do you increase the volume and variation of your solutions? We wrote a book about that very thing right so if you finding that you're

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.