The Importance of Memetic Desires in Business

When used appropriately, imitation can propel us forward. But when abused, you end up living the life of others. Your life becomes infested by comparison and externally driven decision making. Gerard's theories on memetic desires are actually what inspired peter teal to get into startups and investing in the first place. He invested 500 thousand dollars in facebook because he believed social media was the culmination of rene gerard's theory.