15: Clothing
Richard Wiseman's On Your Mind
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The Red Dress Effect on Aggression
Are people drawn to black because it gives them that shield of, oh, don't mess with me? I think we think about goths. They're doing other things which assume that identity and that identity will be associated with all sorts of traits. But once you get to be a football player or a hockey player then there's the potential for aggression. So these things are quite subtle. And in fact, if you look at the enclosed cognition work, it could be the smallest of things where there's like a single button undone,. for example, can signify one thing versus another. The red dress effect is what you might imagine, which is that when women are wearing the color red, particularly
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