7min chapter

The Political Scene | The New Yorker cover image

How Much is “Being Cool” Actually Worth in Politics?

The Political Scene | The New Yorker

CHAPTER

The Power of Celebrity in Politics

This chapter examines the role of celebrity endorsements in political campaigns, highlighting figures like Taylor Swift and Beyonce. It discusses the impact of charisma and public perception on voter behavior, using historical examples to analyze the influence of celebrity culture on electoral outcomes.

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