I was fascinated too by the chapter on should versus could. And it seems very useful in business because I think of someone like Richard Branson, who he started hundreds of companies and his very first company, of course, was like this little music magazine. So instead of saying I should be a music guy, he says, well, I could also be an airline guy. That's what I find so fascinating about, about language. If we understand how to use language, we can all be better speakers. We can all be more impactful writers if we understand the power magic words.

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