
Bob Moesta - Learning to Build
The Innovation Show
The Tigruchi Story of the Wind
"I consider myself an empirical thinker, meaning I wait for the data," he says. "You have to actually run experiments that discover and most new phenomenon and new new causation has to be seen." The author's lens is not about proving what she thinks she knows but synthesizing it into two or three different theories of what causes people to buy a new thing.
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