Episode 57: Understanding "ESG" - The Faulty Social Credit Score for Corporate America - with Haley Kennington
The Prevailing Narrative with Matt Bilinsky
The Rise of ESG Scores in Marketing
It's something to keep your eye on because when you're seeing this influx of different things that you maybe didn't expect to see from X Company, whichever is your favorite brand. I think the people that are, that make this monocos will say, hey, the only reason that these companies are engaging in these woke marketing campaigns is because ESG scores. I think that's giving it a little bit too much credit, but this is definitely one of the factors that's kind of shifting the tides that's guiding the boats in a different direction.
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