5min chapter

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(Bonus) Brian On Acquired Podcast Part 1

Techmeme Ride Home

CHAPTER

Advertising Ecosystems: Google, Amazon, and Uber

This chapter explores the dynamics of advertising on platforms like Google and Amazon, while contrasting the experiences of consumers and sellers with those of Uber drivers. It highlights the importance of incentive alignment for ecosystem health and reflects on the transformative role of paid search advertising.

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