Akimbo: A Podcast from Seth Godin cover image

The Grand Opening (E)

Akimbo: A Podcast from Seth Godin

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How to Make a Kick Starter Succeed

The goal is to take your money and then leave town. The idea that we've got to be in a hurry spread from that to the mass marketing of t v, to the movies. A kick starter is the end of a multi month or multi year effort to earn trust and attention. If you have a sufficient following before you begin, they always work. So it's not a lottery. It's not a chance to grab a ring. As kavan kelly has pointed out, one thousand true fans is sufficient to make it as a creative person.

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