Navigating ATSC 3.0: The Future of Broadcasting

This chapter explores the complexities and implications of the ATSC 3.0 standard for over-the-air broadcasting, highlighting its transformative potential for viewers. It discusses the advancements in resolution and audio quality, potential challenges for adoption, and the impact on diverse audiences who rely on traditional broadcast television. The conversation also addresses the existing infrastructure and the hurdles that may hinder widespread implementation of this new technology.