Why That Worked  – Presented by StoryBrand.ai cover image

#9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

Why That Worked – Presented by StoryBrand.ai

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The Evolution of the Michelin Guide

This chapter traces the origins of the Michelin Guide from a simple tire sales initiative to a revered restaurant rating system. It discusses the importance of maintaining trust in Michelin's star ratings and how this impacts culinary excellence and societal values surrounding food. Personal stories illustrate the transformative experiences tied to hospitality, emphasizing that true success in the culinary arts involves humility, respect, and a connection with others.

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