Enhancing User Engagement and Product Development

This chapter delves into the challenges and strategies of building a platform using Framer, with a particular focus on the successful 'appointments' feature that increased user engagement. The discussion also covers the impact of strategic pricing changes, emphasizing the shift from free trials to a more committed user base, which has led to improved customer interactions. Additionally, the chapter explores the ongoing development of tools for coaches, including async messaging and appointment scheduling, while reflecting on the future direction of their consulting business.