Today, Sammi unpacks the dramatic meltdown of the Jeep brand. Once a cultural symbol that survived world wars and recessions, Jeep’s market share has now plunged to historic lows. Behind the scenes: a billionaire family dynasty, leadership obsessed with margins over customers, and a string of decisions so poor they’ll likely become a business school case study.
Sammi traces how Stellantis, the global auto conglomerate that owns Jeep, gutted the brand’s core identity while chasing luxury profits. From discontinuing the Cherokee to launching overpriced SUVs, Jeep alienated loyal fans and opened the door for rivals like Ford’s Bronco to steal market share. Add in trade wars, tariff shocks, executive turnover, and tone-deaf cultural moves, and the result is a corporate implosion of epic proportions.
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00:00 Super Bowl 2025: A Symbolic Commercial
01:08 The Rise and Fall of Jeep
02:12 Stellantis, the Agnelli Family and Carlos Tavares
05:45 Cultural Impact of Jeep's Decline
08:54 Sammi’s Predictions
11:50 How to Show Social Currency Some Love
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