2min chapter

B2B Marketing with Dave Gerhardt cover image

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

B2B Marketing with Dave Gerhardt

CHAPTER

How to Execute on a Media Business?

"We're a very, very small company. We just went through it," says founder and CMO of startup Shucks. "What we learned is there's almost this like millennial thing of wanting everything to be like Netflix quality" He adds that Gen Z doesn't want high production value content in some cases as commercial or as advertisement.

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