Tea Culture in China - A Dream of Slender

Shinshengsheng, who has around 140,000 followers on social media platforms Xiaohongshu and goes by her online name, Xiyongshu, attributes the previous unpopularity of tea among younger consumers to the industry emphasizing cultural aspects. She observes that the growing popularity of tea also fits into a broader rise in Chinese culture consumption among youngsters known as Guoqao or China Tied. TV period dramas wildly popular with young audiences have attracted attention and discussions about tea culture online. Many more young people have also turned to the traditional drink for health reasons.