5min chapter

Marketing Over Coffee Marketing Podcast cover image

Everybody ChatGPT Tonight

Marketing Over Coffee Marketing Podcast

CHAPTER

The Future of Chat Interfaces

Bard: It's unclear yet what effect this is going to have on unbranded search. The big question is how much of, you know, for users who choose to adopt a chat like interface to search will that traffic stay with Google or Bing? And the advice we've been giving folks is just go into Search Console and tally up what percentage of your search traffic is unbranded versus branded. If it's more than 50% unbranded, you might be at substantial risk.

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