Accelerating Design Testing with Generative AI

This report from McKinsey discusses the huge potential for economic growth that generative AI could bring, examining key drivers and exploring potential productivity boosts in different business functions. While reading, evaluate how realistic its claims are, and how this might affect the organization you work at (or organizations you might work at in the future).

Original text:
https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier

Authors:
Michael Chui et al.

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