Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship
DTC Podcast
Introduction
Battle Box is a monthly subscription for hand-picked outdoor gear. John Roman joined Battle Box shortly after they'd struck product market fit gold and has helped propel them to high eight figure revenues with an absolutely scorching subscription LTV that approaches a thousand dollars per customer. You'll hear all about Battle Box's golden goose content strategy and how a single YouTube creator who started as a superfan has gone on to become one of the most important Battle Boxers on the team.
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