5min chapter

Deliverability Defined cover image

How to Switch ESPs Without Damaging Your Deliverability

Deliverability Defined

CHAPTER

Is Your List Segmentation a Good Thing?

When switching to a new ESP, email box providers are going to see this and they may put more of your emails in the primary folder. Once people have unsubscribed from your list, it is in most places illegal to send them more emails. If you had already imported those people and marked them as inactive, they should keep that state, even if they get re-imported. You can either just not import all of your unsubscribes, bounces, complaints, just sort of let them go and only import active people or you can import unsubscribes,. bounces, and complaints and immediately unsubscribe them.

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