VAST Utopia: The Future of Podcasting

Video ads serving template V.A.S. T or VAST lets us take it one step further. Instead of uploading an MP3 for specific ad creative, we could enter a vast URL that allows us to call another ad server and let it provide a completely unique response. Buyers are happier. They're spending more money. By providing each publisher with a campaign specific VAST URL, every request and delivery of that ad creative winds up in the same reporting interface for buyers.