Influencers and Caste Dynamics in India

This chapter explores the emergence of social media influencers in India who grapple with the intricate issues of caste identity. It highlights the ongoing disparities faced by lower caste individuals, particularly Dalits, while showcasing both Brahmin and Dalit influencers who navigate and challenge traditional societal norms. Through their narratives, the chapter uncovers the complexities of caste representation, advocacy, and the struggle for social change in contemporary Indian society.