The Pinto: A Bad Victim of PR

The Pinto took the rear impact. The idea that it could happen at such a low speed that you would still be conscious when you caught fire and burned a death, the American public said, that can't happen. It doesn't matter. And so thanks to Dowie's article and 60 minutes eventually. For sure. The Pinto was basically laid to waste as far as the American public was concerned and still has a bad reputation today.