Product Marketing

I think as product marketers, we have to kind of empathize with the PMs and really help explain to them why that stuff is important. And again, it sounds like based on what you've aligned the team around that spend desk having that focus on conversion,. I'm sure makes that conversation that much easier because you're framing it in terms that the product manager or the growth team or the web team can understand. That idea of conversions consistent across that experience, just what we're trying to convert on changes ever so slightly.