Introduction

Every day mba interviews with best selling authors, innovative thought leaders and top shelf executives. Our guest to day is jeremy kinge a trained scientist turned consumer research guroo. He is the founder of a test a software as a service technology company based in london and in new york. Jeremy: As a business bet always trying to understand our target customers better? And we often believe that faster revenue growth rate, better decisions, better management, more accuracy, more competitiveness will come from that.