AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
How IKEA built its brand
Business Daily
IKEA's Innovative Shopping Experience
This chapter explores IKEA's unique store layout and its effect on customer behavior, emphasizing the designed flow known as 'The Long Natural Way.' It discusses the evolution of IKEA's business model to meet changing consumer needs, including the shift towards smaller, urban store formats and an omnichannel shopping experience. Additionally, the chapter delves into IKEA's commitment to sustainability and the challenges of balancing eco-friendly practices with consumer expectations in the dynamic Chinese market.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode