(IHP) Microsoft CTO Kevin Scott
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From Academia to AdTech: A Journey of Innovation
This chapter recounts the early days of Google's AdWords and AdSense, detailing the speaker's transition from academia to the tech industry and their leadership role in ad quality engineering. It highlights the evolution of mobile advertising through AdMob, addressing the challenges developers faced and the innovative solutions implemented to support them. The speaker also reflects on the cultural dynamics at LinkedIn and the strategic shifts made to enhance engineering efficiency during a critical growth phase.
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