Exploring Narrative Persuasion in Ecocriticism

There is a growing consensus that environmental narratives can help catalyze the social change necessary to address today's environmental crises; however, surprisingly little is known about their impact and effectiveness. In Empirical Ecocriticism, Matthew Schneider-Mayerson, Alexa Weik von Mossner, W. P. Malecki, and Frank Hakemulder combine an environmental humanities perspective with empirical methods derived from the social sciences to study the influence of environmental stories on our affects, attitudes, and actions. 

Empirical Ecocriticism: Environmental Narratives for Social Change (U Minnesota Press, 2023) provides an approachable introduction to this growing field's main methods and demonstrates their potential through case studies on topics ranging from the impact of climate fiction on readers' willingness to engage in activism to the political empowerment that results from participating in environmental theater. Part manifesto, part toolkit, part proof of concept, and part dialogue, this introductory volume is divided into three sections: methods, case studies, and reflections. International in scope, it points toward a novel and fruitful synthesis of the environmental humanities and social sciences.

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