
Marc Wandler | How I Tested Upcycled Barley Flour
How I Tested That
Navigating Challenges in Sourcing and Selling
This chapter explores the complexities of sourcing materials and launching products through farmers markets in Vancouver during the COVID-19 pandemic. The speakers share their experiences in adapting sales strategies, from utilizing sampling sessions to observing market trends, while discussing the importance of community engagement. They highlight the lessons learned in scaling their operations and the significance of understanding consumer needs in a changing market landscape.
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