Hacking the Human Mind - Book Preview: Häagen-Dazs
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Psychology of Foreign Branding: Expectations and Cultural Perceptions
This chapter explores how brands like Häagen-Dazs and Atari harness psychological strategies to elevate their perceived premium quality through foreign branding. It discusses expectancy theory and its impact on consumer perceptions, while also addressing the evolving notions of cultural appropriation in marketing.
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