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Just Because Your Cause Is Right, Always Appeal to Self-Interest
Martin Luther King used children in some of these marches because even though we know they're likely going to be in danger because it will help. He knew that it was going to play on television in white people's homes in Chicago who had kind of, they didn't have an image of America being like this. And so he made an exchange where he was putting these children in danger and the sheriff at the time would use whips against them. So they understood that it just wasn't theirs because they were on the right side of history.