3min chapter

What's Your Problem? cover image

Bringing Back the American Hoodie

What's Your Problem?

CHAPTER

American Giant - Bired Winder's Problem

Bired Winder is the founder and CEO of American Giant. He grew up in a wealthy town in Southern Connecticut where all his parents worked on Wall Street. Bired started working at companies that made stuff, but they were moving production overseas. That created a new problem for him: How do you make clothes in America and compete in a global economy?

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