What does it take to build lasting visibility as an author in a constantly changing world?
In this episode, Joe Solari talks with Desireé Duffy — founder of Black Château, Books That Make You, and The BookFest — about how to think strategically, stay agile, and integrate your marketing to reach readers in meaningful ways.
Desireé shares how she built a multi-channel ecosystem connecting authors and readers through PR, events, and media—and why chasing trends like TikTok isn’t nearly as powerful as understanding your unique creative path.

Listen in to learn how to future-proof your marketing, build long-term visibility, and connect authentically in today’s crowded publishing landscape.
Episode Resources:
🏰 Learn more about Black Château here: blackchateauenterprises.com
📚 Visit Books That Make You here: booksthatmakeyou.com
🏆 Check out The BookFest here: thebookfest.com
🌐 Connect with like-minded authors and access free resources in our online community here: community.authornation.live
💬 Dive into real-time discussions and connect with authors across the globe in our Discord group here: https://discord.gg/KqFFwb6ATv
🎟️ Don’t miss out on Author Nation 2025! Secure your spot here: authornation.live

How to Change Your Life in 17 Minutes | Ep 330

Build with Leila Hormozi

Acceptance Diffuses Negative Emotion

The AI-powered Podcast Player