What's the Mind Set of Marketing?

In most businesses, sales is very well suited to capture a majority of the demand. If there's not a linme at the executive level about what we're trying to do, then it's going to break down when it starts into practice. The way companies score the success of their marketing team, git's driven by, usually by marketing and leads to a biased set of metrics that makes marketing look like they're doing more than they are. So i'm suggesting a sort of more simplified and this is, like influence pipe line is a big one for me. I think that it drives a lot of the wrong behaviours in marking. It's something tat's being pushed into the market that