The Cost of Quality: Redefining Consumer Values

This chapter emphasizes the importance of choosing quality over affordability in product design and consumer choices, particularly in the context of skeptical Gen Z buyers. It explores the impact of ethical branding and genuine communication in combating greenwashing and fostering sustainable practices among consumers and companies alike.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app