
A Proven Playbook for Rapidly Accelerating Brand Growth (Rerun)
eComFuel
00:00
Creating Desire Through Demand Generation
The chapter emphasizes the importance of generating desire for products through demand generation rather than solely capturing existing demand. It discusses strategies such as customer feedback incorporation, trend blending, and effective visualization to capture attention. The speakers also delve into the impact of the iOS update on advertising strategies and the strategy of targeting valuable customers based on internal reports.
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