
S5E4: Hamdi Ulukaya: Creating the Right Environment
Stanford GSB: View From The Top
00:00
The Importance of Branding for Refugees
i thought, how could i take this expense that i had into a large scale? So i went to switzerland or geneva, and talked un atar and irse. And what i said is, we'll do scientific studies. We've done market research in each market,. refugees are staying in the job 40% longer than anybody else. They start being part of society, they can build their lifes for themselves and for their children. To day, weare over 200 companies world white. When the afghanies were coming in refugee from afghaniston, just a month ago, we had over 60 companies signed up publicly, very beautifully. It's the first business coalition is been
Transcript
Play full episode