Tracy McGoldrick talks about the challenges of building a Research Ops practice that supports over 100 UX researchers, and how IBMâs increasing the impact of design.
Highlights include:
â How do you know if Research Ops is doing a good job?
â What is the biggest misconception people have about Research Ops?
â How has GDPR and CCPA impacted the Research Ops practice?
â Why is IBM investing hundreds of millions of dollars into design?
â How did you make your massive research repository easy to use?
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Who is Tracy McGoldrick?
Tracy is the Head of UX Research Ops and Design Eminence at IBM in Austin Texas, where she is currently creating the infrastructure to help accelerate IBMâs Cloud and Cognitive Software research practice.
A passionate evangelist for User Experience and Design Thinking, Tracy actively works with all aspects of IBMâs business to grow the relationships and culture that develop awareness, appreciation, and ability in human-centred design practices.
Before joining IBM in 2017, Tracy was the Head of Global Photography and CG Imaging at Dell Technologies. There, she led the talented teams who created visual assets for the company, while also running the operational aspects that supported them.
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Find Tracy here:
LinkedIn: https://www.linkedin.com/in/tracymcgoldrick/
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