Flashback: How to create engaging content with Emmett Shear of Twitch
For Starters with Alexa von Tobel
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From Justin TV to Twitch: The Evolution of Live Streaming
This chapter explores the transformation of Justin TV into Twitch, emphasizing the shift from general streaming to focused gaming content. It highlights the essential skills for creators, the rise of micro patronage, and how the COVID-19 pandemic fueled Twitch's growth. Additionally, it reflects on leadership dynamics post-acquisition by Amazon, underscoring the importance of passion in sustaining company culture.
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