2min chapter

My First Million cover image

Tech All-Star Game, Milk Road Pro and Big Box Strategies

My First Million

CHAPTER

How to Make a Successful E-Commerce Store

CNN's John Sutter is a self-confessed e-commerce expert. He says the key to success in online retail is thinking smarter and not working so hard. His advice: Target products that are not yet in Walmart or Costco, places that drive insane volume. For example, no Euro ring for $500 at Costco; it tracks your sleep.

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