Karen Dillon - Part 2: How Will You Measure Your Life?
The Innovation Show
00:00
Blockbuster Goes Bankrupt
Netflix was a good enough product that was different than Blockbuster, which was dominant everywhere. They thought the cost of potentially creating a new division in Blockbuster that did mail order DVDs to compete with this little upstart was going to take away from their profitability. "They didn't think about the long-term consequences of not mounting a competition to this new competitor," he says.
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