
SPI 393: Got Story Brand? An Interview with Donald Miller
The Smart Passive Income Online Business and Blogging Podcast
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The Curse of Knowledge
The best billboards in the country are painted green and they say gun show. The idea is nobody wants to be confused. Nobody will move into a fog. You have to say it super, super clearly. And every person who passes you get more complicated with your message. That means these billboards are a waste of money.
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